We combine art and business

MasConsulting Art & Business has been created by experts with extensive experience and knowledge, who conduct various workshops, consulting projects and leadership development programmes. Our aim is to take advantage of combining art & business and develop creativity and an innovative approach to management.

We cooperate with different art and culture institutions, Sotheby's Institute of Art and also with interesting and inspiring artists, painters, architects, designers, actors, musicians and various authorities from art and culture world who are a great support in implementation of our programmes. Our goal is to show how art can influence creativity development, employees' commitment and how it builds values that differentiate the company and creates its uniqueness.

Through our Art & Business projects we discovered that:

• Modern, global business uses art and culture as the way to differentiate and build competitive advantage
• Today’s leaders implement creative methods in their strategic activities
• Organisations in XXI century need to strengthen new competences
• Art applied in a strategic and operational way serves as an instrument for shaping employees' management and development

Knowledge and experience from the business world can offer art and culture institutions a unique opportunity to create new development strategies. Business skills such as project management, negotiation, effective resource and financial risk management can be successfully used in art and culture world.

Artists and cultural institutions also have to verify their approach to constantly changing market and to new consumer preferences. Therefore we observe an increased need to cooperate with the business world that improve competences and offer interesting solutions in various areas of management and planning. Art and culture institutions with support of business experts can take a closer look at management mechanisms, understand them and find out about a completely different management strategy of organisation or project.